Marketing

Something I’ve seen online and on social media are so-called experts—authors, publishers, and others—selling the “secret of success” in book publishing. This kind of pitch is nothing new. It reminds me of when people jumped on the “house flipping” bandwagon; people in real estate figured out they could make serious money, not from fixing up houses and selling them, but by selling programs teaching people how to fix up homes to sell. Is there a […]

How about we venture into what most authors find mysterious–the dynamic realm of book marketing? What are some critical strategies that can significantly boost your book sales? Before we delve deeper, let’s address a dichotomy that exists in the world of writing and selling books. There are essentially two types of authors: those who consider bookselling a game of chance and those who transform it into a strategic business enterprise. The former group, constituting about

When I meet with authors who are considering working with us to have their book published, I am sometimes asked, “What is your most successful book?” Generally, what they really want to know is, have we—ALIVE Book Publishing—published any books that have become commercially successful? Are there some “best sellers” amongst the many titles ALIVE Books has released over the years? While I suppose it’s a fair question, this exchange is always a bit awkward