In one of our other blog posts, I said that it was important for every author to understand why they want to have their book published. But why is that the case? Why is it so important that you know the reason? Very simply, it’s important because you need to have realistic expectations. When you know your reasons, you will have a clearer picture of what goals might be achievable. When I first meet with […]
The Importance of Knowing Your “Why” Read More »
Something I’ve seen online and on social media are so-called experts—authors, publishers, and others—selling the “secret of success” in book publishing. This kind of pitch is nothing new. It reminds me of when people jumped on the “house flipping” bandwagon; people in real estate figured out they could make serious money, not from fixing up houses and selling them, but by selling programs teaching people how to fix up homes to sell. Is there a
What’s the “Secret” to Having a Bestseller? Read More »
There is one thing above all others that every author should be clear about. It is the answer to the question: Why do you want to have your book published? What is your reason for wanting to become a published author? You should ask yourself, “What do I hope to get out of this?” In other words, “What is your goal? There are many reasons why people want to be published. For some, it’s all
The Most Important Question Read More »
I received an inquiry through this website recently that read: “Hello, we are in the makings of a book and are curious if it would be “publishing worthy.” Later that same day I met in my office with an author who was accompanied by her husband. She had written a biography about a family member who had lived what she considered an interesting life. As she shared some details with me, her husband politely interrupted
Is Your Book “Worthy” of Publishing? Read More »
How about we venture into what most authors find mysterious–the dynamic realm of book marketing? What are some critical strategies that can significantly boost your book sales? Before we delve deeper, let’s address a dichotomy that exists in the world of writing and selling books. There are essentially two types of authors: those who consider bookselling a game of chance and those who transform it into a strategic business enterprise. The former group, constituting about
Critical Marketing Strategies That Help Authors Sell More Books Read More »
I had a conversation recently with an author who had some questions about the publishing process. There are, of course, many things to discuss with an author about this, depending upon their current knowledge. The topic of “publishing” is enormous, so to provide a cogent response that the author will hopefully find helpful requires a bit of probing on my part. The conversation often begins with the author saying, “I am brand new at this,
Money Flows to The Author? Read More »
What is the best way to choose a publishing company? What criteria should an author use to determine what may be one of the most important decisions in his or her writing career? To be sure, searching for a publisher can seem a daunting task for the novice, un-published author. One phrase I hear probably more often than any other, is, “I am new at this; I know virtually nothing about it.” After years in
The Question That Needs Answering When Choosing a Publishing Company Read More »
Celebrities, professional athletes, and those considered newsworthy or controversial aren’t generally shy when it comes to having their stories published. Being popular has a way of boosting one’s self-confidence, even if their greatest life accomplishment is nothing other than being a professional basketball player or an actor who plays the part of a comic book super-hero. But everyone has a story, and many of those we’ve heard over the years are every bit as interesting
Is YOUR Book “Good Enough?” Read More »
As we’ve said in our previous posts, there are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or
The Three Paths of Book Publishing Explored & Compared: Path #3 Read More »
As we explained in our last post, there are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or
The Three Paths of Book Publishing Explored & Compared: Path #2 Read More »
