Eric Johnson

Eric Johnson is the COO of Advanced Publishing LLC, the parent company of ALIVE Media & Book Publishing. He is the publisher of the San Francisco Bay Area's most eclectic editorial monthly, ALIVE Magazine, and the founder and owner of the podcasting hub, The Talk Pod. He has written hundreds of columns on a variety of topics for ALIVE and The Valley Citizen and authored dozens of feature articles on topics ranging from politics and behavior, to religion, science, and economics.

The Three Paths of Book Publishing Explored & Compared: Path #3

As we’ve said in our previous posts, there are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or […]

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The Three Paths of Book Publishing Explored & Compared: Path #2

As we explained in our last post, there are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or

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The Three Paths of Book Publishing Explored & Compared: Path #1

There are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or communicate an idea, and some have commercial

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Successful Authors

When I meet with authors who are considering working with us to have their book published, I am sometimes asked, “What is your most successful book?” Generally, what they really want to know is, have we—ALIVE Book Publishing—published any books that have become commercially successful? Are there some “best sellers” amongst the many titles ALIVE Books has released over the years? While I suppose it’s a fair question, this exchange is always a bit awkward

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