What is “Printing On Demand” (POD) and how does it work?
With ALIVE Book Publishing, when it comes to having your book published in either soft cover or hardback formats, you will have a variety of options.
We publish specialty books that are printed using traditional methods, that can be created to just about any specifications you might imagine. For example, you may want a hardback book with a leather cover; or with a debossed or embossed dust jacket; or with sewn, colored-thread binding. No problem. We can create just about anything you can think of in terms of quality and specialty elements.
Our worldwide distribution program books are available in both hardcover and softcover formats, with either black and white or color interiors, in a variety of sizes. These books are all created through a printing-on-demand (POD) process.
POD is a smart, efficient and fast method of book production used as an alternative to, or in conjunction with, traditional offset printing methods. POD books are digitally archived and printed individually, as they are ordered (on demand).
In today’s fast-paced, competitive, digital environment, books that are published using the “on demand” method enjoy considerable advantages. Publishing in this way allows the bulk of the financial investment to be directed where it needs to be–in marketing and advertising your book.
Up-front production costs are low and because books are stored digitally and then printed and shipped in is little as 12 hours from the time of each individual order. In most cases, books produced in this way are always listed as being “in stock” by retailers.
Although POD books are produced quickly, there is no obvious difference in the appearance or quality of books produced this way, as compared to books produced in traditional, offset printing methods. Book buyers have no way of knowing if the book they are purchasing is coming from a POD digital archive or from a traditional, offset-produced book inventory.
Another advantage of the POD component is that we can inexpensively launch a “pilot study” version of a book into the marketplace and then easily make modifications to that book, if needed.
Our Basic Standard Publishing Package includes a combination of POD and traditional, offset production methods, along with a good mix of marketing and worldwide distribution of your book. We also offer a vast and powerful array of optional marketing components, all designed to provide a comprehensive, effective and powerful initial book launch, into both the local and global marketplace.
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